Meet The Authors:
1. Michael Goldberg – Founder & Lead Author
Date of Birth: January 15, 1985

Hi, I’m Michael Goldberg, the founder and lead author of HyundaiInsights.com. I grew up in Brooklyn, New York, where I developed a fascination with cars early on. After studying Mechanical Engineering at Columbia University and earning an MBA from NYU, I dove into the automotive world. Hyundai has always stood out to me as a brand that blends innovation with practicality, and I’ve spent years exploring their models in depth.
I write about everything from the sleek Ioniq 6 to the versatile Tucson, aiming to help people understand what makes each Hyundai model unique. Running this platform allows me to combine my love for cars with my drive to share knowledge. When I’m not writing or testing vehicles, I’m usually working on restoring classic cars, hiking, or chatting with car enthusiasts on social media.
2. Sophia Hernandez – Guides & Fixes Specialist
Date of Birth: June 20, 1992

Hi, I’m Sophia Hernandez, and I’m here to make owning a Hyundai easier for everyone. I was born in the Bronx and studied Automotive Technology at Fordham University, followed by advanced training in vehicle diagnostics at Cornell. Over the years, I’ve worked hands-on with vehicles, diagnosing problems and finding practical solutions, which gave me the confidence to write clear and helpful guides.
I love breaking down complex fixes into steps that anyone can follow. Whether it’s about troubleshooting engine issues or routine maintenance, I enjoy helping Hyundai owners take control of their vehicles. Photography and salsa dancing keep me busy when I’m not writing guides, and I also enjoy inspiring young minds in STEM programs.
3. Emma Lee – Comparisons & Reviews Specialist
Date of Birth: October 3, 1990

Hi, I’m Emma Lee, and I write comparisons and reviews at HyundaiInsights.com. I grew up in Manhattan and studied Journalism and Automotive Studies at NYU. Cars have always fascinated me, not just for their design but for the way they shape people’s lives.
My goal is to give honest and clear insights into Hyundai models, whether I’m comparing them to other brands or reviewing new releases. I believe in keeping things simple and transparent so readers can make informed decisions. When I’m not writing, I enjoy cycling along the Hudson, checking out new art galleries, or experimenting with recipes in my kitchen.